Guanajuato’s Footwear Industry in the Era of Nearshoring

Economy, Nearshoring

In recent years, the global trade landscape has undergone significant changes, and amidst this transformation, the state of Guanajuato, recognized as a leader in footwear production in Mexico, emerges as a strong contender to capitalize on the nearshoring phenomenon. According to Héctor Salgado Banda, Secretary of Finance, Investment, and Administration of the state, Guanajuato is ideally positioned to benefit from this trend.

One data point that highlights this potential is the exponential growth in exports of Guanajuato footwear. Over a little more than a decade, these have risen from around 280 million dollars in 2007 to almost 1 billion dollars by the end of 2023. This notable increase, explained by the state official, reflects the vigor and adaptability of the local industry in the face of global market challenges.

Mauricio Blas Battaglia Velázquez, president of the Chamber of the Footwear Industry of Guanajuato (CICEG), underscores the importance of leveraging nearshoring in a competitive environment where China remains a dominant player. He emphasizes the need for innovation and adding value to products to meet the demands of an increasingly discerning consumer.

With over 70% of total footwear production in Mexico concentrated in Guanajuato, with León leading the way, the industry has contributed more than 53 billion pesos over the last 15 years, according to data provided by Battaglia Velázquez. This leadership has prompted the state government to collaborate with industrial chambers to implement initiatives aimed at enhancing the sector’s international competitiveness.

These initiatives include programs to promote innovation and technological development, as well as access to credits that support companies, which represent a crucial source of employment in the region, with around 6,000 sector companies. However, Battaglia Velázquez also calls for corporate social responsibility, urging companies to prioritize the well-being of their workers and contribute to social development and economic mobility in the communities where they operate.

However, despite these achievements and efforts, the footwear industry in Guanajuato faces considerable challenges, especially related to unfair competition. The massive influx of undervalued goods and irregular products, mainly from China, has created a challenging environment for local manufacturers. According to José Antonio Abugaber Andoni, national president of the Confederation of Industrial Chambers (Concamin), approximately 40% of footwear imports into Mexico are made under conditions of alleged undervaluation.

This issue not only affects the economic stability of the sector but is also reflected in Mexico’s trade deficit with China, which reached 95.575 billion dollars in 2023, according to data from the Ministry of Economy.

The sustained growth of footwear exports in Guanajuato and its potential to benefit from nearshoring are encouraging signs for the local industry. However, it faces significant challenges that require a collaborative approach between the private sector and the government to ensure its continued and sustainable growth in an increasingly competitive and globalized market.

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8 Steps to Importing from China to Mexico

Economy, Logistics

Importing goods from China to Mexico can be a lucrative venture for businesses looking to diversify their offerings or tap into new markets. However, navigating the complexities of international trade requires careful planning and execution. To help streamline the process, here are eight steps to streamline your business venture. 

Step 1: Check Trade Laws

Ensure compliance with current regulations and restrictions for both exporting from China and importing to Mexico. Stay informed about changes in policies and identify necessary documents for smooth customs clearance.

Step 2: Decide What to Import

Research the demand for your products in Mexico and assess potential profitability. Consider market trends and customer preferences to make informed decisions about your merchandise selection.

Step 3: Choose a Shipping Method

Select a shipping method based on the type, weight, and quantity of your products. Options may vary, so seek recommendations if needed to ensure efficient transportation.

Step 4: Find a Supplier

Establish relationships with Chinese suppliers that offer quality goods aligned with your business needs. Utilize various methods such as online platforms, business fairs, or sourcing companies to connect with reliable suppliers.

Step 5: Estimate Tax Liability

Anticipate taxes and fees, including the 16% value-added tax applied by Mexican customs. Stay informed about trade regulations to avoid unexpected expenses and ensure compliance.

Step 6: Define Incoterms

Familiarize yourself with Incoterms to clarify responsibilities and liabilities between buyers and sellers during international transactions. Define terms related to payments, insurance, and customs procedures.

Step 7: Customs Clearance

Understand the stages of customs clearance, including information entry, declaration, assessment, permit acquisition, cost payment, warehousing, and goods exit. Ensure thorough preparation to expedite the clearance process.

Step 8: Hire a Freight Forwarder

Engage a reputable freight forwarder with experience in international shipping to manage transportation logistics. Benefit from professional assistance in handling inventory from factory to final destination.

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Exploring Opportunities: Companies Consider Proximity in Mexico

Nearshoring

China’s remarkable ascent as a premier global manufacturing hub has been propelled by its vast population and low labor costs. Nevertheless, various factors are now prompting some companies to explore alternative destinations for overseas manufacturing.

Why Some Companies are Considering Diversification

The combination of an aging population in China and a shortage of young workers in factories could pose long-term challenges for the manufacturing industry. As the population ages, there is a limited supply of skilled labor, leading to increased competition for qualified workers and potentially higher wages. This upward pressure on labor costs could impact the cost structure of manufacturing. To address these challenges, some companies may be exploring alternative options, such as relocating to Southeast Asia or geographically proximate countries like Mexico.

This marks a reversal of a longstanding trend of shifting Mexican production to China. According to the Baker Institute, while cost savings were a driving factor in the past, with Chinese labor costs formerly lower than those in Mexico, Chinese companies are now investing in Mexican production for reasons similar to those that European Union, Korea, Taiwan, and Japan-based companies did decades ago.

The Baker Institute also highlighted several challenges related to trade conditions, such as tariffs on Chinese imports, the requirement for higher North American content for certain goods like automobiles, the application of most-favored-nation tariffs to Chinese goods, and disruptions in the supply chain.

Pros and Cons of Proximity in Mexico

For the reasons mentioned above, Mexico could be an attractive option for companies looking to diversify their overseas manufacturing base.

1. Proximity to the U.S.: Mexico’s geographical proximity to the U.S. can provide logistical advantages and shorter supply chains. This closeness enables companies to respond quickly to market demands and reduce transportation costs.

2. Competitive Salaries: Mexico can offer a favorable cost advantage, as wages are lower than those in China.

3. Skilled Workforce: While accessing skilled labor is a challenge, the pool of qualified workers is growing.

4. Favorable Trade Agreements: Mexico has a network of free trade agreements, including the United States-Mexico-Canada Agreement (USMCA), providing access to the North American market. These agreements promote trade and facilitate the movement of goods, benefiting manufacturers operating in Mexico.

5. Improved Business Environment: Mexico has made strides in improving its business environment to foster a more stable investment climate for foreign companies. The government has implemented reforms to protect intellectual property and promote foreign direct investment.

Challenges and Successful Transition

Entering Mexico as a foreign investor comes with challenges, such as obtaining permits and working with Mexican labor unions. However, collaborating with a local partner can smooth the transition.

Thorough research is crucial, addressing factors like the regulatory environment, supply chain considerations, cost comparisons (including labor, utilities, and overhead), workforce availability, and quality control. Understanding these factors is key to assessing the viability of the resource shift.

Additionally, I encourage companies to ask key questions to determine if geographic proximity to Mexico is their best option:

– How important is it for us to be close to the U.S. market?

– What is the volume of goods being transported?

– How critical are intellectual property issues?

– Are cultural differences aligned with our values?

Being well-prepared requires comprehensive research, careful evaluation of suitability, and attention to cultural and regulatory nuances. By addressing these aspects and learning from common mistakes, organizations can successfully navigate this transition and leverage Mexico’s growing manufacturing capabilities.

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